Posture reflects the ability of our body to be upright against the constant pull of gravity. Our ability to manage gravity is as fundamental to health as is oxygen and water. With posture collapse, we can experience joint stiffness, pain and degeneration; lifestyle diseases such as diabetes and poor bladder control; depression; poor confidence and poor memory, etc. The greater the posture collapse, the greater the risk for any or all of the aforementioned.


Within a physiotherapy context, so many of the injuries and pain complaints our clients present are complicated by underlying poor posture. And so very often, our clients have accepted their slump/poor posture as a factor of age or occupation; sometimes even genetics. This general trend is made much worse by the computer age in which we live. When tech neck or forward head posture is more frequently seen than normal head position, it is hard to appreciate poor posture for the significant threat it is to good health.


Poor posture causes or complicates a great number of the injuries and pain conditions that we see. Most injuries not associated with clear trauma have poor joint or spinal alignment. These injuries are often called repetitive strain injuries when the major joints are involved; and poor posture or posture collapse when the spine is involved. Examples of repetitive strain injuries include: sub-acromial bursitis, supraspinatus or bicipital tendonitis of the shoulder area; tennis elbow; trochanteric bursitis of the hip; infrapatellar bursitis of the knee; and plantarfasciitis or achilles tendonitis of the foot. Carpal tunnel can relate to both the neck and the wrist. Spinal posture collapse conditions include: ‘slipped discs’, spinal stenosis, sciatica and some conditions newly named and associated with computer and hand-held digital devices. These include: forward head posture, tech neck, digital dementia, sitting disease and computer vision syndrome.


Particularly challenging are injuries sustained from trauma, like motor vehicle accidents. Poor alignment is clearly not a cause of the injury, but if present can delay, even prevent good recovery.


For most pain conditions with a postural component, a complete posture analysis will identify alignment anomalies throughout the body which may impact your pain presentation. Exercises which can correct these anomalies differ from general exercise in many ways, including care with starting position, low effort and mindfulness. Alignment and posture are corrected before strength is addressed. A bonus for our clients is that posture exercises, well performed, are pain relieving; and an important part of a pain management program.


It has become important to correct ergonomics as part of the remedy for pain presentations in people who have to or choose to spend long periods of time engaging with computer related devices.


There are many posture facilitating gadgets and braces on the market, but few have gained wide market appeal and success. Posture garments are in a class of their own, and are proving to be a wonderful tool to help assuage the impact of poor posture.


We have experience with Alignmed EBA (evidence-based apparel) posture garments. We personally like how they feel, and like how they fit into a larger rehab plan. Some clients describe the feeling experienced while wearing the garment as being akin to a light workout, even without exercise. The feeling that muscles are being worked is a sign that muscle sensors are being activated and their respective muscles are working. Worn during exercise, the benefit is greater because the NeuroBand technology supports and augments muscle work. The exercise part of a posture rehab treatment plan is essential to retraining and improving functional capacity, but posture garments are revolutionizing the rehab experience.


All the AlignMed EBA garments are easy to wear, offer great muscle support and facilitate activation. This picture shows the tension of the NeuroBands which provide stimulation to muscles whenever the garment is worn. The lady on the right is wearing a posture bra, which we think is particularly genius. Sizing accommodates a wide range of cup sizes, but more direction can be found on the Alignmed website or by calling the company directly.



Image of AlignMed's EBA Garments

Alignmed is a leading edge, evidenced-based medical technology company, focused on the impact of poor posture on health. What this company provides with their research supported NeuroBand Technology and Evidenced Based Apparel (EBA) is the opportunity to use non-exercise and all ‘down’ time to good advantage in a physiotherapy treatment plan or a more collaborative posture rehab program. Imagine being able to productively use computer, leisure and sleep time; and have it count towards rehab! It’s possible with EBA garments.


Poor posture is epidemic today and a threat to health, wellness and graceful aging!

Take action…

  • Consult your physiotherapist, Gather your rehab team, Consider your workplace ergonomics….and, Check out AlignMed EBA garments
  • Stand tall & look great, Move with ease, Enjoy life and Prepare for a WONDERFUL FUTURE!

It all starts with understanding and correcting posture related pain conditions.

We are offering a 25% DISCOUNT which we are happy to pass on to Valued Patrons. Please Contact Us to redeem now!



For further information on the conditions we treat and services we offer, or to book an appointment please call 709-753-0155, email: info@avalonlaserhealth.ca

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Address: Avalon Laser Health Physiotherapy and Wellness, 63 Patrick Street, St. John’s, NL A1E 2S5 View on Google Maps

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